Seasonal Sales with Good Performance

In the context of the economic crisis that Costa Rica is going through due to the pandemic, businessmen from the commercial sector reported that the "Black Friday" sales of 2020 were similar to those of 2019.

Tuesday, December 1, 2020

Despite the drop in commercial activity generated by the covid-19 outbreak, executives of the Chamber of Commerce reported that sales reached an acceptable level, which can be explained, in part, by the commercial strategies applied by the establishments.

You may be interested in "Potential market for seasonal sales"

Nacion.com reviews that "... the commercial sector maintained the sales of products during most of November. There was also a commitment to online shopping and home delivery to boost sales. These strategies complemented the influx of customers to the physical stores."

Arturo Rosabal, vice-president of the Chamber of Commerce, said that "... the result gives positive signs to the economy that, as long as a responsible and sustained opening is maintained, the country is able to move forward little by little'."

Research by CentralAmericaData points out that between July and October 2020, the number of Costa Rican consumers who explored options for making an online purchase associated with Black Friday increased by 16%.

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Christmas Sales, Expectations and E-Commerce

December 2020

Although sales are not expected to exceed those of the 2019 Christmas season, businesses expect revenues to be robust in the context of the pandemic, a situation that could be enhanced by the dynamism of digital channels.

The spread of covid-19 generated an economic crisis, which for most of 2020 significantly affected the commercial sector.

Effective E-Commerce to Keep It Going

May 2020

Restrictions on the movement of people test the ability of companies to survive, since in the new business reality it is not enough to have a website to market products, as customers demand effective sales and delivery systems.

In early April, when Guatemala was just beginning its quarantine due to the covid-19 outbreak and the government began banning the movement of people after 4 p.m., some customers reported that the online sales systems of the country's large fast food restaurant chains collapsed in the face of increased demand.

Commercial Sector Suggests Resumption of Activities

April 2020

Applying cleaning and prevention protocols in workplaces and shops, such as those stipulated by the health authorities, are the proposals of Costa Rican businessmen to resume the commercial activity that has been restricted since mid-March.

Following the spread of covid-19, in Costa Rica and the other Central American countries, governments have decreed mandatory quarantines and have also restricted the movement of consumers at certain times.

Where are your Customers?

February 2012

"Businesses should be where their audiences are, and if consumers are currently online, that is where businesses belong."

An analysis of Google's most searched words on the web in the days before Valentine's Day, has revealed that searches by Costa Ricans for the word "Chocolate" for example, increased by 99% , while searches for "cards" increased by 43%, and “flowers” by 24%.

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