Search Engines Key to B2B Decisions

Executives of companies whose customers are other businesses, rely increasingly on the Internet to find information to guide them in the decision making process.

Thursday, January 26, 2012

B2B (Business to Business) companies are a growing presence on the Internet, due to the fact that the number of its customers using the Internet for their business decisions is also increasing.

According to data from Marin Software, the cost of clicking on advertising space for B2B companies has increased by 29% when comparing the last quarter of 2010 with the last quarter of 2011.

Additional data from Compete and Google in the United States indicate that 73 percent of those who collect B2B type information and went online to do a search in order to purchase, resorted to a search engine.



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In an article on Altonivel.com.mx, Google's general manager for Latin America, Alexandre Hohagen, comments that, "it is true that e-commerce in the region has somewhat lagged behind in comparison with more developed countries but the gap is closing and today there is evidence of a multi-channel purchasing dynamic when acquiring products or services".

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The notion that business-to-business (B2B) marketing is the same as business-to-consumer (B2C) was discarded long ago.

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