Seafood: Preferences and Potential Demand

Nearby CIFCO, in San Salvador, is a sales point that, at a distance of 15 minutes walking, holds a captive market of 23 thousand people who together spend $6.5 million, and of them, 10% show interest in seafood.

Monday, June 22, 2020

In CentralAmericaData we developed a geomarketing tool based on interactive maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income, average monthly expenditure and consumer interests. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any sales point.

When analyzing the potential demand for seafood according to the location of a sales point, the information system details that in the surroundings of Plaza el Centro, located in the Historical Center of the capital of El Salvador, another interesting micro market can be covered. For example, if you want to evaluate this location as a point of interest, detail the interactive map that at a distance of 5 minutes by car can reach about 39 thousand people who together spend more than $ 11 million per month.

The figures show that out of the total number of people, 9% show an interest in seafood. A review of the data for this group of consumers shows that six out of every ten are women.


Taking as a reference the International Center of Fairs and Conventions (CIFCO), located in La Revolución Avenue in San Salvador, at a distance of only 10 minutes walking, there is a target market of 8 thousand people, who together spend more than $2.2 million per month.

Of the total, 9% are interested in seafood. A review of data on this group of consumers by age range shows that approximately two out of every ten are 50 years old or older, and most of them are women.

CentralAmericaData's maps include such interesting data as the location of consumers according to their income level, their characteristics, purchasing power and interests. It also allows for the dimensioning of the market potential for home delivery in a given area, delivery times and other data, for any city in the region.

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At CentralAmericaData we have developed a geomarketing tool based on interactive maps, through which it is possible to identify where people are and what characteristics they have as consumers. The map incorporates, for any country in Central America, variables such as population, income, average monthly expenditure and consumer interests. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any point of sale.

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