Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.

For this piece of information, we analyzed the trend that shows the number of Internet searches and mentions in conversations in the digital environment associated with the topic "scooters and mopeds", made by consumers in Central American countries.

In Guatemala, interest in this topic began to be reflected on April 19 and in November the trend was upwards. In El Salvador, the number of searches in the digital environment began to rise on May 3; however, at the end of August, the number of interactions began to fall, but by early October, the trend was up again.

The interactive system points out that in Panama the number of searches began to increase as of June and in Honduras as of May 10.

In the Costa Rican market, a considerable increase was reported between April 12th and June 14th, but since the beginning of August the number of Internet searches began to show a slight downward trend that lasted until November.

This tool for monitoring the interests of consumers in any country in the region allows companies to project demand trends and anticipate the changes that will occur in the various sectors and categories of products and services. This information system allows tracking of any product or category, resulting in an extremely valuable input for making business decisions in the new commercial reality.

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