Sales Points and Potential Market

The location of a sales point in any city in Central America can yield significantly different results, since the concentration of people on site, the expense they incur and the estimated time for home delivery in the area all have a significant influence.

Wednesday, April 15, 2020

In CentralAmericaData we developed a geomarketing tool based on interactive maps, through which it is possible to identify where people are and what characteristics they have as consumers.

When we analyze, for example, Panama City, we see that a sales point located near Francisco Arias Park, on Cuba Avenue between 34th and 35th streets, has a captive market of 78,000 people just 5 minutes away by car, who together spend more than $11 million a month.

The interactive map details that 49% of the total number of people are women. When reviewing the data of this group of consumers by age range, it can be seen that approximately 41% are between 25 and 59 years old.

If the distribution point was located in the vicinity of Hard Rock Hotel Megapolis, it would be a 5-minute drive away, a potential market of more than 45,000 people, who together spend more than $6 million a month.

In this scenario of changes in consumer habits, CentralAmericaData has information on the location of consumers, their characteristics and purchasing power, the market potential for home delivery in an area, delivery times and other data, for any city in the region.

Click here to request more information about the interactive maps of all the cities in Central America.

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