Sales Points and Captive Markets

Cascadas Mall is a shopping center in the Honduran capital that has, just five minutes away by car, a market of 19 thousand people, of which 32% are interested in food such as pizzas.

Thursday, May 14, 2020

In CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income, average monthly expenditure and consumer interests. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any point of sale.

The geomarketing system of Tegucigalpa states that taking the Cascada Mall as a reference, at a distance of only 15 minutes walking, there is a target market of about 21 thousand people, who together spend more than $9.5 million per month.

Of the total number of people, 20% are interested in beverages such as wine. When reviewing the data of this group of consumers by age range, it can be observed that approximately eight out of ten are between 25 and 49 years old.



From the Mall El Dorado shopping center, another interesting potential market can be covered. For example, if you want to evaluate this distribution point, detail the interactive map that at a distance of 5 minutes by car, you can reach more than 67 thousand people who together spend more than $25.8 million per month.

The data details that of the total number of people, 24% express interest in hair care products. When reviewing the data of this group of consumers by age range, it can be seen that three out of ten are between 15 and 24 years old.

CentralAmericaData's maps include such interesting data as the location of consumers according to their income level, their characteristics, purchasing power and their interests. It also allows dimensioning the market potential for home delivery in a given area, delivery times and other data, for any city in the region.

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Profile of the High Purchasing Power Consumer

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In San Salvador, in the Maquilishuat and San Benito neighborhoods, there are high purchasing power consumers who are interested in photography, pets, cosmetics and tennis.

Through a Geomarketing tool developed by CentralAmericaData and based on interactive maps, it is possible to identify where people are and what characteristics they have as consumers, in any country.

Geomarketing and Decision Making

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Knowing the interests of potential customers and their location, their spending capacity and their ages, is fundamental to making decisions such as where to open a new sales point, or to define how to reach certain types of customers.

In CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income, average monthly expenditure and consumer interests. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any sales point.

Costa Rica: Where Are and How to Reach Consumers?

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Multiplaza Curridabat and its surroundings is a commercial point that in the country monopolizes a captive market of more than 17 thousand people, which can be covered with home deliveries just five minutes away by car.

In CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income and average monthly expenses. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any point of sale.

The Value of Knowing Where Our Customers Are

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The Mega Mall is a sales point in San Pedro Sula, Honduras, which holds a captive market of more than 78 thousand people, which can be covered with home delivery just five minutes away by car.

At CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income and average monthly expenses. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any point of sale.

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Ace Technologies

Integration and developement of information technologies focused on GIS solutions for the areas of transportation, logistics, telematics, gas, energy, water, assets and security
Operates in El Salvador and Guatemala
Phone: (502) 2364 1669 - (502) 2364 1753

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