Sales: New Normal, New Channels

Manufacturers and farmers who deliver directly to their homes, Facebook profiles, Instragram, WhatsApp, neighbors or acquaintances who distribute food or household products, are some of the new sales channels that have emerged in this new business context.

Thursday, August 6, 2020

The new business normality that emerged in an accelerated manner in Central America, due to the outbreak of covid-19 and the imposition of social distancing measures, favored the conditions for new marketing channels to be born in the different markets.

Consumer interests and preferences, changes in people's purchasing habits and the use of technology to offer different products and services are also factors that influence the emergence of the current business context.

You may be interested in "Geomarketing and Decision Making"

An article in Prensalibre.com explains that the five channels that have become relevant during the health contingency period are:

  1. Manufacturers who deliver directly to my house.
  2. Stores, bazaars, bookstores, and others that now offer food and home products.
  3. Farmers or merchants who deliver directly to my home.
  4. Neighbors or acquaintances who distribute and sell food and household products.
  5. Profiles on Facebook, Instragram, WhatsApp that distribute and sell food and household products."


  6. The publication adds that "... Support for local products will gain more acceptance. In Central America, 48 percent will purchase more national products, a niche to attract new customers."

See "E-Commerce: What do Consumers Want to Buy?"

According to studies currently being conducted in Central America, private brands will also attract consumers if they address their specific needs and provide a good shopping experience.

In this context of change in the business scenario, CentralAmericaData has tools and interactive information systems that monitor the interests, tastes, preferences and purchasing intentions of consumers in any country in the region, data that allows companies to project demand trends and anticipate the changes that will occur in the various sectors and categories of products and services.

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More on this topic

New Reality: Changes in Consumption Patterns

August 2020

In the new business scenario consumers have increased the demand for household disinfection products, fruits, vegetables, vitamins and medicines, consumption patterns that could be maintained in the medium and long term.

When the first cases of covid-19 were reported in Central America in March, the first reaction of people was to make compulsive purchases.

Retail, Mass Consumption and Commercial Channel

June 2020

Reaching consumers in a confined scenario has been a complex task for companies distributing mass consumption products, since the operation of some of the commercial channels has been limited in the region's markets.

In Panama, companies engaged in the wholesale distribution of food products such as oats, beverages, snacks and others have faced challenges during the weeks of home quarantine, which was decreed by the authorities following the outbreak of covid-19.

Consumers in the New Commercial Era

April 2020

Less impulsive and more reasoned purchasing decisions and the search for product and supplier information on the Internet and social networks are some of the characteristics of consumers in the new business environment.

Given the spread of covid-19, health authorities in Central American countries have been forced to restrict the mobility of people and have chosen to close most commercial establishments.

Purchase patterns: Changes to Be Permanent

April 2020

Increased demand for cleaning products, the use of e-commerce as a purchasing channel and the preference for functional foods are some of the new trends that will prevail in the medium and long term, once the pandemic is overcome.

According to a study prepared by the Foreign Trade Promoter of Costa Rica (Procomer), the outbreak of covid-19 has caused changes in consumer behavior and to take advantage of the opportunities one must begin to understand those that will come after the pandemic is overcome.

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