Rise of Prepared Meals in Costa Rica

The supply of ready made meals in supermarkets and convenience stores is growing at the same rate as consumer demand.

Monday, August 19, 2013

"Current labor demands, stress, the global crisis, security and the limited time available are some of the causes of these changes," said Christian Morales, commercial manager of Grupo Gessa (a conglomerate operating the supermarkets , Perimercados, Jumbo, Super Compro, Turribásicos and Saretto).

Gessa has faced up to competition by having its own cafeterias (Deleites and Café con Todo), present in 30% of their sales points and which have caused a 11% increase in sales of perishable foods.

Another example of this type of business is the Auto Deli (Auto Mercado and Vindi) and Freshy Deli (from AM PM and Fresh Market), who sell frozen dinners."Chicken with rice, burritos, sandwiches, quesadillas, salads and pizzas are among the products manufactured by these companies, which are sold to the end consumer at between $1.40 and $18", reported Elfinancierocr.com.



More on this topic

Acquisition of Supermarket Chain is Claimed

December 2018

In response to the brake placed by the Commission for the Promotion of Competition on the purchase of Gessa by Walmart, in Costa Rica both companies presented two independent appeals that seek to revoke the blockade of the transaction.

Last week, the Commission for the Promotion of Competition (Coprocom) denied Walmart the purchase request of the supermarket group Gessa, and just days later, on December 10th, the two companies participating in the transaction filed two appeals to overturn the judgment.

Offensive Against a Giant

August 2018

In Costa Rica a group of cooperatives, associations and companies are considering to present a purchase offer for the supermarket chain Gessa, in order to try to stop Walmart from making the acquisition.

Elfinancierocr.com announced that a group of companies, cooperatives and associations, led by the National Chamber of Social Solidarity Economy, is working on a proposal to present to the owners of Grupo Empresarial de Supermercados (Gessa). At the end of last month, Walmart announced that it had filed with the Commission for the Promotion of Competition (Coprocom), a proposal to acquire the supermarket chains Perimercados, Súper Compro and the Saretto store, which currently belong to Gessa.

Supermarket Chain Seeks Partner

September 2013

In Costa Rica the Gessa chain wants to continue to expand its operations and in order to do so is evaluating potential partnerships with investors.

Elfinancierocr.com reports that " Grupo Empresarial de Supermercados (Gessa)-owner of the chains, Jumbo Supercompro, Perimercados, Saretto and Turribásicos- is evaluating the possibility of linking up with a strategic partner in the region to enable them to grow and strengthen its operations in the country. "

18 New Supermarkets in Costa Rica During 2010

April 2010

Automercado, Walmart and Gessa are expected to open 18 new supermarkets in 2010, worth a combined investment of $20 million.

Walmart will add ten new locations to its network, using its Pali and Maxi Bodega Brands, while Automercado will open two and Gessa six under its Perimercados and Super Compro brands.

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