Rise of Own Brand Labels in Peru

Eight in ten Peruvians buy own brand label products, with bread, rice and oil having the most presence in supermarkets

Thursday, April 30, 2015

From a statement issued by the Costa Rican Foreign Trade Promotion Office:

Peruvians prefer to shop in supermarkets, because of the variety of products on offer , as well as for reasons of safety and comfort. In 2014, supermarket sales showed a growth of 9.5% compared with the previous year, which represents 44% of total retail sales.

This was affirmed by Ruben Sanchez, commercial manager of the company Research (CCR), who argues that these shopping channels and greatly exceeded sales of other establishments, such as household shops, drugstores and department stores. He also added that the growth is explained by the opening of 12 new stores in 2014, the large impact of promotions and development of new urban retail formats, ie, the adaptation of stores to smaller spaces, but closer to areas where they were not previously present.This growth of the modern channel in the Peruvian market, has driven the development of private labels. Currently eight out of ten Peruvian households have bought own brand label productsl, representing growth of 5% in penetration in relation to the previous year. Similarly, 40% of spending on these products is purchased by consumers in middle and upper socioeconomic levels, since they are the ones who visit retail chains the most to shop.



More on this topic

Private Label: Arrived to Stay?

August 2019

In the retail business, large distributors boost the sales of their own brand products through strategies aimed at consumers who prioritize the price factor over other elements when buying.

Globally, the tendency to buy private label products is becoming more and more evident in markets, as companies engaged in the retail trade of other products, such as supermarket chains, are capitalizing on their experience by placing their own products and competing with their suppliers.

Own Brands in Panama

March 2015

Supermarkets are one of the outlets where the most own brand labels can be found, and these products are gaining ground as consumers perception over their quality improve.

Currently in Panama 2% of supermarket sales correspond to own or private brand labels and 64% to cheaper brands, according to studies cited by Martesfinanciero.com.

Consumer Trends in Spain

August 2014

In 2014 the consumption of fresh produce went down, the frequency of trips to the shops changed and the preference for large supermarkets has returned.

From a statement issued by the Costa Rica Foreign Trade Promotion Office (Procomer):

According to a study by Kantar Worldpanel, 2014 represents a year of inflection as far as consumer trends are concerned. The four main changes are:

Private Brands Have 50% of Market in Europe

June 2014

Private brands, also known as intermediaries or retailers, are being increasingly sought out in developed markets such as those in European countries.

From a press release issued by the Foreign Trade Office (Procomer):

A study by the consultancy company Nielsen in 2013 for the Yearbook of Private Label Manufacturers Association (PLMA) shows that private brands increased their share in 18 of the 20 European countries analyzed, which led to them being the most popular and demanded by consumers.

 close (x)

Receive more news about International Commerce

Suscribe FOR FREE to CentralAmericaDATA EXPRESS.
The most important news of Central America, every day.

Type in your e-mail address:

* Al suscribirse, estará aceptando los terminos y condiciones


Butterfly PR Studio

Organization that operates in Panama.
Phone: (507) 214 4643

Company Profile

Stock Indexes

(Apr 6)
Dow Jones
-5.60%
S&P 500
-5.10%
Nasdaq
-5.64%

Commodities

(Oct 28)
Brent Crude Oil
40.04
Coffee "C"
108.4
Gold
1,893
Silver
24.135