Rise of Healthy Drinks in Guatemala

Manufacturers have implemented new production techniques and diversified the supply in order to reach new markets.

Tuesday, October 8, 2013

Companies are producing refreshments which are low in sugar, low in fat and free from artificial colorants. These are being demanded by consumers in Europe, the USA and Central America.

According to the Guatemalan Association of Exporters (Agexport), during 2012 the beverage industry reported foreign sales of $1 billion. For 2013, the Committee on Food and Drinks at Agexport projects that exports will increase by 10%.

"Every year healthy beverage consumption is growing. This industry has become the most important in the overall beverage category," said Rosa María de Frade, head of corporate affairs for the CBC. The official said that some of the strategies for competing in the industry are specialization, innovation, and consumer insights.

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