Rise of Food Franchises in Panama

The population’s increased purchasing power and economic dynamism, is fueling huge investments in hundreds of fast food outlets.

Wednesday, November 21, 2012

Laestrella.com.pa reports that "between Dunkin Donuts and Franquicias Panameñas S. A. (FP) alone more than $20 million has been invested in expanding its franchisees in the country over the past eight years. Franquicias Panameñas -manager of the American brands KFC, Pizza Hut, Taco Bell, Quiznos, Dairy Queen and Helados Topsi-has about 85 restaurants, which generate more than 2,100 direct jobs, according Liza Henriquez, its CEO. "

The growth is not limited to the nation's capital. "The growth strategies go beyond the limits of the capital. For example, Dunkin Donuts has opened in Colon and plans to set up in the rest of the interior. Representatives of the brand looked forward to conquering the markets of Chiriquí, Veraguas and Herrera, without neglecting opportunities to open new stores in Panama City. "

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