Retail: Traditional Channels and Consumption Patterns

The restrictions on mobility decreed in the region open up new opportunities for sales points such as small self-service shops, grocery stores and corner shops, which can make use of home delivery service schemes to boost their sales in this context.

Tuesday, April 14, 2020

In the current context of health crisis, large supermarket chains have implemented safety and hygiene protocols, which force consumers to assume long waiting times to do their shopping.

See "New Commercial Reality: How to Reach Customers"

While this is happening in large stores, small grocery stores in Costa Rica report a considerable increase in sales in recent weeks, behavior that owners associate with the quarantine decreed in the country and the preference of consumers to buy in establishments closer and less crowded.

Also see "What is the Consumer with High Purchasing Power like?"

Mauricio Ramirez, manager of Fundes de Costa Rica, told that the grocery stores "... are facing different challenges, but one of the main pieces is the delivery service". This is complicated because more than half of these stores are served by only one person.

Because the costs of digital home delivery applications are up to 25% of the total purchase, a proportion that is usually above the profit margins of the grocery stores, there is an opportunity for new ventures.

Ramirez added that "... So, if there was a third party venture, it would be the ideal solution. Here is an opportunity for entrepreneurship or business."

In this scenario of changes in consumer habits, CentralAmericaData has interactive maps with information on the location of consumers, their characteristics and purchasing power, the market potential for home delivery in an area, delivery times and other data, for any city in the region.

Click here to request more information about the interactive maps of all the cities in Central America.

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