Retail: Strategies for Attracting Millennials

Offering low prices, promotions and discounts similar to those found in U.S. stores, is part of the bet that AR Retail seeks to attract customers, especially millennial, in the Costa Rican clothing market.

Monday, April 15, 2019

At the beginning of 2019, AR Retail, a company dedicated to the marketing of the brands GAP, Banana Republic and Old Navy, reported that it plans to invest $6.2 million over the next few years in the start-up of nine stores in the Greater Metropolitan Area.

See "New Investments in Clothing Stores"

Miguel Ramirez, vice president of operations at AR Retail, told Nacion.com that "... to compete in a market where millennials are increasingly less loyal to brands and seek to reduce spending on clothing, the bet is to offer very similar prices - on all three brands - that people can find when they visit stores in the U.S.".

You may be interested in "Clothing: Record Imports in 2017" and "Clothing: Top players in Costa Rica".

The article adds that "... The firm understands that the country's economic situation is not optimal for opening a chain of clothing stores, but is confident in its own indicators to maintain investment."

According to reports from CentralAmericaData, Costa Rica imports about $290 million a year in clothing and clothing accessories, and Central America is the second largest buyer, surpassed only by Panama.

Do you need more information about your business sector?

Request more information about our services:

Name:

Last Name:

Company:

Title:

Phone:

Email:

Comments:

More on this topic

Clothing: New Investment in Costa Rica

August 2019

The Colombian company Patprimo invested in the opening of two stores located in Curridabat and Escazú, with an estimated investment of around $800 thousand.

The South American company reported that the investment in the operation of the premises in Multiplaza Curridabat and Multiplaza Escazú totaled $800,000, and will sell clothing such as dresses, shoes, accessories, jeans, blouses, casual clothing and underwear, among other items.

Clothing: Nicaraguan Investment in Costa Rica

May 2019

The owners of the Runway, NK Collection and Todo Jeans stores opened their first point of sale in a shopping mall in Santa Ana, and plan to open more in the coming years.

The Nicaraguan company opened its first women's clothing store, Runway Costa Rica, in the Santa Ana Town Center, and required over $200,000 in investment.

New Investments in Clothing Stores

January 2019

In Costa Rica, AR Retail company plans to invest $6.2 million in the next few years to start up nine stores in the Greater Metropolitan Area.

The company's plan to commercialize the brands GAP, Banana Republic and Old Navy, is to launch the first two stores in 2019, another three in 2020 and the remaining four in the following years.

How to Sell Designer Clothes in Panama

September 2016

Recommendations have been given on the business models and marketing strategies to use to enter the clothing, footwear and jewelry markets in the Canal country.

From the executive summary of a report by PROCOMER entitled "The fashion and design industry in Panama and marketing strategies": 

 close (x)

Receive more news about Retail

Suscribe FOR FREE to CentralAmericaDATA EXPRESS.
The most important news of Central America, every day.

Type in your e-mail address:

* Al suscribirse, estará aceptando los terminos y condiciones


Nudos de Centroamérica S.A.

Organization that operates in Panama, Nicaragua, Honduras, Guatemala, El Salvador and Costa Rica.
Phone: (502) 2244 1616 - (502 ) 2244 1603

Company Profile

Stock Indexes

(Apr 6)
Dow Jones
-5.60%
S&P 500
-5.10%
Nasdaq
-5.64%

Commodities

(Oct 21)
Brent Crude Oil
58.68
Coffee "C"
99.4
Gold
1,483
Silver
17.554