Retail Sales: Physical or Electronic Channel?

While some companies in the sector focus their efforts on one or the other channel, others, such as some department store chains, seek a balance between the two marketing modalities.

Friday, February 7, 2020

Companies dedicated to retail sales are facing a context in which consumers are less and less willing to spend their time mobilizing to make a purchase, but managers of chain stores have chosen to integrate physical sales with electronic sales.

You may be interested in: "Geomarketing for Business Decisions"

Allan Cedeño, president of the Costa Rican brand Tiendas Ekono, explained that they have "... invested in technology and e-commerce, convinced that omincanality is the answer to the retail crisis in the world, although at the moment online sales represent 2% of the total."

Cedeno added that "... 'We expect online sales to move between 5% and 7% in two or three years. People are demanding e-commerce, but the real response from businesses is omnicanality: to integrate the physical with the online. Let the client buy according to their convenience, take home or pick up at the store. You have to give them all the options."

Also see "Digital Supermarkets Are Here"

The chain's executive believes that with the rise of e-commerce, companies must not only reinvent their sales models, but also compete directly with the major global brands and digital stores.

At CentralAmericaData we develop geomarketing solutions that allow not only to find the most optimal location for the opening of a new sales point, but also to estimate the sales volume that could be achieved, depending on the potential demand of the chosen area.

¿Busca soluciones de Inteligencia Comercial para su empresa?

Contáctenos para conocer sobre nuestros servicios

this site is protected by reCAPTCHA and Google's privacy policy and terms of service.
Need assistance? Contact us
(506) 4001-6423

More on this topic

Retail and Digital Transformation

June 2020

Considerable investments in the digitalization of operations, the closure of small stores and the expansion of the commercial area of the best located sales points, is part of the strategy that companies are beginning to implement in the new context of business transformation.

Managers of large corporations agree that several companies were already making progress in digitizing sales and operations, but the pandemic ended up persuading decision makers of the need to focus on online sales, and simultaneously accompany it with a plan to transform physical stores.

Retail: Prices vs Location

January 2020

In the retail business, the closeness and proximity of sales channels is becoming increasingly important for consumers, and may even be more decisive than product prices.

Consumer behavior has been changing in recent years, with increasing access to the Internet and the growth of tools and applications that allow not only searching for information, but also making online purchases.

Selling Online to Stay Alive

October 2019

Changes in consumer preferences, which increasingly value ease, convenience and time savings in their purchases, are forcing companies to strengthen their online marketing channels to stay in competition.

Several companies that have not developed their digital marketing channels in time have gone bankrupt because of the growing competition represented by online sales.

More Online Sales in Guatemala

March 2018

The trade union of electronic commerce reports that the number of companies in the country that sell via the internet has grown mainly in the last two years, to reach 750.

Representatives from the union reported that between 2016 and 2017, the number of companies in the country that use the internet to sell products grew by 200%.

 close (x)

Receive more news about Retail

Suscribe FOR FREE to CentralAmericaDATA EXPRESS.
The most important news of Central America, every day.

Type in your e-mail address:

* Al suscribirse, estará aceptando los terminos y condiciones

Enfoques Digitales

Organization that operates in El Salvador.
Phone: (503) 2517 6923

Company Profile

Stock Indexes

(Apr 6)
Dow Jones
S&P 500


(Sep 18)
Brent Crude Oil
Coffee "C"