Retail: Challenges of the On-Site ExperienceGiven the gradual return to physical stores, customers will appreciate it if businesses disinfect stores several times a day, if other visitors are required to clean their hands before entering, and if employees use protective equipment at all times.Wednesday, July 1, 2020
Although in this context of the spread of covid-19, digital channels have gained ground in Central American markets and this trend is expected to continue in the coming months and years, there are commercial establishments that will have to adjust their face-to-face sales strategy to the demands of the new normality, since there will always be customers who prefer to continue shopping in person. Source: prensalibre.com Do you need to understand consumer habits in the new commercial reality? Contact UsNeed assistance? Contact us
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Mass Consumption and Buyer BehaviorNovember 2020 Greater preference for private brands, less use of cash and fewer purchases but in higher volumes, are some of the characteristics of current consumer behavior when it comes to demanding mass consumption products. Supermarkets: Strategies in the New RealityMay 2020 Ensuring customer supply, adjusting protocols to maintain store operations and supporting suppliers with more frequent payments are all part of the strategies supermarkets are applying in this new business environment. Visits to Quarantined Shops: Is the Trend Reversed?April 2020 Between February 2020 and Easter Week, visits to shops decreased between 40% and 90% in Central American countries, but since April 13 a change in the trend has been observed, reflecting a greater movement of people to shops and other businesses. Retail: Traditional Channels and Consumption PatternsApril 2020 The restrictions on mobility decreed in the region open up new opportunities for sales points such as small self-service shops, grocery stores and corner shops, which can make use of home delivery service schemes to boost their sales in this context.
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