Restaurants: Strategies for the New Year

Betting on sales through digital channels, offering dishes at more accessible prices and carrying out promotions are some of the strategies that some casual dining restaurants that compete in the Costa Rican market seek to apply.

Tuesday, December 22, 2020

The spread of covid-19 severely affected the restaurant sector, especially businesses that did not sell through digital channels or did not have options to deliver their products to their homes.

You may be interested in "Restaurants: Consumer Tastes in Costa Rica"

In the case of Chili's, online sales were not as strong before the pandemic, but with the restrictions on mobility imposed by the government, they had to develop their own digital platform.

In relation to the strategies they apply in the new commercial reality, Andrés Gomez, general director of CRB restaurants and operator of the Chili's chain, told that "... 'the main strategy is the value of the food, good prices, promotions, quality and good times. Clearly the digital trend has made us reconsider everything. We have to look for the convenience of the consumer through the express platforms'."

See "Fast Food: Restaurants' Location Potential"

The manager's expectations are that at the beginning of 2021 it is expected that the trade will continue with the same drop in sales that occurred in 2020. If a second wave occurs and severe restrictions are enacted, revenues could decline even further.

The article points out that Friday's bets will consist of "... strengthening its presence in social networks, continuing with its own express service and in conjunction with other platforms, and the pick-up mode with special discounts."

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