Restaurants: Strategies for the New Year

Betting on sales through digital channels, offering dishes at more accessible prices and carrying out promotions are some of the strategies that some casual dining restaurants that compete in the Costa Rican market seek to apply.

Tuesday, December 22, 2020

The spread of covid-19 severely affected the restaurant sector, especially businesses that did not sell through digital channels or did not have options to deliver their products to their homes.

You may be interested in "Restaurants: Consumer Tastes in Costa Rica"

In the case of Chili's, online sales were not as strong before the pandemic, but with the restrictions on mobility imposed by the government, they had to develop their own digital platform.

In relation to the strategies they apply in the new commercial reality, Andrés Gomez, general director of CRB restaurants and operator of the Chili's chain, told Nacion.com that "... 'the main strategy is the value of the food, good prices, promotions, quality and good times. Clearly the digital trend has made us reconsider everything. We have to look for the convenience of the consumer through the express platforms'."

See "Fast Food: Restaurants' Location Potential"

The manager's expectations are that at the beginning of 2021 it is expected that the trade will continue with the same drop in sales that occurred in 2020. If a second wave occurs and severe restrictions are enacted, revenues could decline even further.

The article points out that Friday's bets will consist of "... strengthening its presence in social networks, continuing with its own express service and in conjunction with other platforms, and the pick-up mode with special discounts."

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More on this topic

Fast Food: Expansion Plans Redesigned

February 2021

Relocating existing restaurants, strengthening the digital sales channel and identifying the areas where consumers are currently concentrated in order to choose the location of new stores are some of the strategies of the chains when executing their expansion plans.

As a result of the covid-19 outbreak, several expansion projects were affected, which must now reinvent themselves and adapt to the new commercial reality, in which consumers have different lifestyles.

Costa Rica: New Restaurant Investment

November 2020

The new location in which Friday's invested $150,000 is located in Los Yoses, east of the capital, and has the capacity to serve 180 people, but because of health restrictions it is only half full at the moment.

Previously, Friday's served its clients in San Jose in the La Bandera traffic circle, San Pedro de Montes de Oca, but, because its property was expropriated in 2019 due to the construction of a viaduct, the company was forced to close its operations in that location.

Restaurants Leave Comfort Zone

June 2020

Sales via websites, social networks and instant messaging systems, as well as offering home delivery and including frozen food on menus, are some of the innovations that restaurants have had to apply in the new commercial reality.

Until the abrupt change in consumption habits brought about by the covid-19 outbreak in Costa Rica, restaurants did not imagine that the situation would force them to abandon their classic table service.

Restaurants: Chain Restricting attention

March 2020

Because of the threat of the coronavirus, the McDonald's fast food chain announced that as of March 16 in El Salvador it will only serve in self-service stores and deliver to homes.

Although no case of positive covid-19 has yet been reported in El Salvador, the chain decided to restrict its attention to the public, announcing that the measure will be taken indefinitely.

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