Restaurants Leave Comfort Zone

Sales via websites, social networks and instant messaging systems, as well as offering home delivery and including frozen food on menus, are some of the innovations that restaurants have had to apply in the new commercial reality.

Thursday, June 4, 2020

Until the abrupt change in consumption habits brought about by the covid-19 outbreak in Costa Rica, restaurants did not imagine that the situation would force them to abandon their classic table service.

You may be interested in "Vegan Foods: Consumers and Potential Markets"

Implementing the express service, transforming the menus or expanding the area of their deliveries were other options that were not among the priorities of some restaurants in the country.

Paola Campos, owner of Atis Cafeteria, told that "... before the coronavirus crisis I was in a comfort zone. We had food contracts with a kindergarten, paid for by the Ministry of Education, I also had a fixed income from selling food to Importadora Monge and other customers. Things were good. Stable. But the restrictions due to the virus changed everything."

Campos was forced to strengthen her presence in the digital environment, she had to build routes for days to deliver her products to homes or workplaces.

See "Geomarketing and Decision Making"

Sophie Marmillod, regional marketing coordinator for Enjoy Restaurants, explained that "... part of the adaptation strategy is to do things that were once very unlikely. Even impossible. The first weeks were very difficult, but we had to make the best of our creativity, explore all our options and look for new ways to bring our products to the customers. Crises are very good opportunities to do things differently."

Also see "Fast Food: Interest in the Region Increases"

Marmillod pointed out that among the innovations applied in this new reality, the sales of frozen food, special promotions to sell in apps such as Uber Eats and Rappi, among others, stand out.

Do you need to understand the new commercial reality of the prepared food market? Contact Us

this site is protected by reCAPTCHA and Google's privacy policy and terms of service.
Need assistance? Contact us
(506) 4001-6423

More on this topic

Fast Food: Expansion Plans Redesigned

February 2021

Relocating existing restaurants, strengthening the digital sales channel and identifying the areas where consumers are currently concentrated in order to choose the location of new stores are some of the strategies of the chains when executing their expansion plans.

As a result of the covid-19 outbreak, several expansion projects were affected, which must now reinvent themselves and adapt to the new commercial reality, in which consumers have different lifestyles.

Restaurants: Strategies for the New Year

December 2020

Betting on sales through digital channels, offering dishes at more accessible prices and carrying out promotions are some of the strategies that some casual dining restaurants that compete in the Costa Rican market seek to apply.

The spread of covid-19 severely affected the restaurant sector, especially businesses that did not sell through digital channels or did not have options to deliver their products to their homes.

Fast Food and the New Commercial Reality

April 2020

The installation of acrylic sheets in customer service windows and the distribution of work areas guaranteeing a meter of distance between employees are some of the measures that have been applied by fast food chains in Panama.

Following the covid-19 outbreak, companies have faced health and safety challenges and have had to reinvent themselves in order to continue operating.

Restaurants, Health Crisis and the Paradigm Shift

March 2020

Because of the social isolation and mobility restrictions that have been decreed by the health crisis facing the region and the world, restaurants will be forced to readjust their business model to the changes that will come in consumer behavior.

The spread of covid-19 has forced restaurant chains to reinvent themselves in order to continue operating, as in most countries of the region governments have banned the free movement of people and forced most commercial establishments to close.

 close (x)

Receive more news about Restaurants

Suscribe FOR FREE to CentralAmericaDATA EXPRESS.
The most important news of Central America, every day.

Type in your e-mail address:

* Al suscribirse, estará aceptando los terminos y condiciones

Gluten-free food business for sale

Operating Company dedicated to the manufacture of gluten-free and sugar-free products, OHNE brand.
The OHNE brand has 8 product lines: square bread, sweet...

Stock Indexes

(Apr 6)
Dow Jones
S&P 500


(Mar 2)
Brent Crude Oil
Coffee "C"