Restaurants: Asian Food Potential

Sushi Itto, a restaurant located in Plaza Fontabella, zone 10, in Guatemala City, captures a potential market of 430 thousand consumers within a 15-minute drive, of which 11% are interested in Japanese food.

Wednesday, March 17, 2021

Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Business Intelligence team analyzed the environment of some of the main locations of Asian restaurants operating in Central American countries. Below is an excerpt of the study's findings.


Highlights of the analysis for Central American countries.


Costa Rica:


When analyzing the potential demand for the Nacionshushi restaurant, which in the country's capital city operates the Escazu Village shopping center, San Rafael de Escazu, it can be seen that at a distance of 15 minutes by car, there is a target market of close to 619 thousand people, who monthly together make expenditures of more than $395 million. When analyzing the main interests of these people, the analysis specifies that of the total number of consumers, 10% are interested in Japanese food.

Panama:


Guerrero Xian, a restaurant located in Plaza CentroMall in Panama City, has a potential market of 550,000 people within a 15-minute drive, who spend close to $80 million monthly. When evaluating the interests of this segment of the population, they detail the data that of the total number of consumers, 12% show interest in Chinese food.



El Salvador:


Benihana, which in the country's capital is located in El Paseo Shopping Center, in Escalon, there is a potential market of 448 thousand people 15 minutes away by car, who monthly and together spend about $126 million. When evaluating the interests of this segment of the population, they detail the data that of the total number of consumers, 11% show interest in Japanese food.

Guatemala:


The Commercial Intelligence tool specifies that the potential demand of Lai Lai restaurant, which in the metropolitan area of the country operates in Paseo San Sebastian, a shopping center located at kilometer 14 of the road to El Salvador, it is appreciated that at a distance of 15 minutes by car, there is a target market close to 125 thousand people, who monthly together make expenditures of more than $40 million. When analyzing the main interests of these people, the analysis shows that of the total number of consumers, 13% are interested in Chinese food.

CentralAmericaData developed a geomarketing tool based on interactive maps of isochrons and consumer data, through which it is possible to identify where people are and what consumer characteristics they have. The map incorporates, for any Central American country, the variables population, income, average monthly expenditure and consumer interests. With this information it is possible to identify potential customers and define investment plan strategies accordingly, or to explore home delivery times from any point of sale.

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