Reinvention in the business context

Adapting spaces in the restaurant area, selling themselves to tourists as a clean and safe establishment, are some of the strategies that hotel sector businessmen plan to apply in order to adjust to the new commercial reality resulting from the health emergency.

Wednesday, April 29, 2020

The spread of covid-19 has forced health authorities to restrict the mobility of people and to close several establishments, with hotels being one of the most affected.

See "New Commercial Reality: How to Reach Customers"

However, businessmen in the sector are already beginning to analyze the strategies they must carry out to adapt to the new demands of consumers and the authorities in each country.

Javier Pérez Jiménez, general manager of the Spanish hotel chain VP, told that among the plans is that the establishment's clients will have to undergo a quick test, in a clinic that would be located at the establishment's entrance.

Also see "Tourism, Business and the New Commercial Reality"

Perez explains that if customers are healthy, "... at reception they will receive a welcome kit with protective material: gloves, mask and gel. Their rooms will be like 'bunkers', the most protected place. There they will find vacuum-packed objects, such as the remote control. In practically every corner you will find dispensers of disinfectant gel."

You may be interested in "Tourism and Travel: Consumer Interests and Preferences"

The businessman added that "... The breakfast buffet will disappear and will be replaced by a picnic bag with fruit and yogurt that the customer will pick up while passing through a delimited circuit. In the restaurants, there will be no more wiping the table with a cloth. From now on they will have to use pressure washers."

In this scenario of change in consumer habits in the face of the new commercial reality, CentralAmericaData has information on the interests, preferences and characteristics of consumers in Central American countries. By combining sociodemographic variables with mining methods and macrodata analysis, we can identify consumer behavior patterns in any market.

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