Regional Concentration in Tire Production

Bridgestone has announced the creation of a new division called Mexico and Central America, which involves the merger of operations in Costa Rica and Mexico, which together produce 11 million tires a year.

Thursday, March 5, 2015

From next year the new division will be responsible for the markets of South America, Central America, Ecuador and the Caribbean. With this measure the aim is to "... specialize the national level, developing processes that are more profitable, and increasing returns, in order to boost production capacity. "

The president of the new operation, Daniel Benvenuti, told that "... The company is in transition, forming new regional executive teams and studying the new production order to be applied in order to operate under a single budget starting from next year. In this way America will be divided into three sectors:. Northern Mexico and Central America and Mercosur "

"... This new region has two tire plants, one in Cuernavaca and the other in Costa Rica, and together we will produce 11 million tires a year. We also have a plant in Nuevo León that makes bands for retooling of truck tires, the Bandag brand. "

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