As a result of the covid-19 outbreak, the population in Guatemala was subjected to strict quarantine, which caused changes in people's behaviors and modified tastes and preferences.

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In this context of new commercial reality, real estate developers have dedicated themselves to understanding the demands of potential clients. Fernando Lara, founder of the real estate company BiTV explained to Elperiodico.com.gt that "... as far as the housing segment is concerned, the first house was one of the niches growing in the sector. Now the demand is based on 'what am I going to buy' considering the open spaces, green areas and number of rooms to accommodate the office."

Lara added that "... in the midst of the economic and health crisis, the real estate sector has had to reinvent itself by adapting digitalization to its projects and redesigning future plans to meet current consumer trends."

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Sales strategies have also had to evolve. According to businessmen in the sector, companies have advanced in the digitalization of processes, through the use of videos for display in social networks, 3D animations, digital surveys, drones, video calls and online financial and legal processes.

Studies by CentralAmericaData indicate that in Guatemala between July and October of this year, the number of people who explored options for buying a house online fell 23% and the number of consumers interested in buying an apartment dropped by 31%.

Source: elperiodico.com.gt

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