Perspectives for E-Commerce

A study by DHL foresees a 10% increase in international e-commerce over the next five years, with China, Mexico and Australia the markets where the greatest growth is expected.

Friday, August 1, 2014

From the study published by DHL:

About the market

According to Euromonitor International, global sales amounted to €616 billion in 2013.

The three best-selling online markets are the U.S., China and Japan.
It is expected that the global sales will grow at an annual rate of 10.7% between now and 2018.

The largest growth is expected in China (24.5%), Mexico (16.5%) and Australia (16.4%).

The products most sold via this method are items of clothing, electronics, digital content and food. However, there are marked differences between countries.

About 84% of the population online make purchases via the internet. Emerging economies show lower figures, but they are those with the highest expected growth rates.

The overall average purchases per capita per year is 13, but this varies considerably from one country to another, ranging from 6 in Mexico to 29 in Britain.

About consumers

Consumers are mainly (93%) looking for products online using search engines and websites run by suppliers.

The main reasons for choosing a particular supplier are affordable price and free delivery.

Read the full report by DHL here.

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