Profile of the High Purchasing Power Consumer

In San Salvador, in the Maquilishuat and San Benito neighborhoods, there are high purchasing power consumers who are interested in photography, pets, cosmetics and tennis.

Thursday, August 13, 2020

Through a Geomarketing tool developed by CentralAmericaData and based on interactive maps, it is possible to identify where people are and what characteristics they have as consumers, in any country.

Analysis for San Salvador, El Salvador:


According to estimates, about 25,000 people live in the Maquilishuat and San Benito neighborhoods, a group of consumers who together spend approximately $7 million per month.



When analyzing the types of sports in which this sector of the population is interested, the information system details that 50% of the total show a preference for basketball and 39% for tennis.

Photography, pets and dancing are other topics that interest the inhabitants of the area analyzed. The data shows that of the total number of consumers studied, 42% are interested in cosmetics and 35% in spa services.

CentralAmericaData's maps include such interesting data as the location of consumers according to their income level, their characteristics and purchasing power. It also allows us to dimension the market potential of home delivery in a given area, delivery times and other data, for any city in the region.

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