Profile of the High Purchasing Power Consumer

In San Salvador, in the Maquilishuat and San Benito neighborhoods, there are high purchasing power consumers who are interested in photography, pets, cosmetics and tennis.

Thursday, August 13, 2020

Through a Geomarketing tool developed by CentralAmericaData and based on interactive maps, it is possible to identify where people are and what characteristics they have as consumers, in any country.

Analysis for San Salvador, El Salvador:


According to estimates, about 25,000 people live in the Maquilishuat and San Benito neighborhoods, a group of consumers who together spend approximately $7 million per month.



When analyzing the types of sports in which this sector of the population is interested, the information system details that 50% of the total show a preference for basketball and 39% for tennis.

Photography, pets and dancing are other topics that interest the inhabitants of the area analyzed. The data shows that of the total number of consumers studied, 42% are interested in cosmetics and 35% in spa services.

CentralAmericaData's maps include such interesting data as the location of consumers according to their income level, their characteristics and purchasing power. It also allows us to dimension the market potential of home delivery in a given area, delivery times and other data, for any city in the region.

DO YOU WANT TO KNOW THE INTERACTIVE MAPS OF OTHER CITIES IN CENTRAL AMERICA? Click here for more information



More on this topic

El Salvador: How to Reach Consumers?

May 2020

The Galerias Shopping Center in Escalon and its surroundings is a commercial point that in San Salvador has a large market of more than 318 thousand people, which can be covered with home delivery just 15 minutes away by car.

In CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income and average monthly expenses. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any sales point.

Commercial Metamorphosis: Where are the Consumers?

April 2020

Multiplaza Escazu and its surroundings is a commercial point that in Costa Rica monopolizes a captive market of more than 176 thousand people, which can be covered with home deliveries just 15 minutes away by car.

In CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income and average monthly expenses. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any sales point.

Where are the Consumers Who Spend the Most?

April 2020

Lomas de Guijarro, Colonia Florencia and Villas del Real are some of the sectors where the consumers with the highest purchasing power are concentrated in Tegucigalpa.

Through a geomarketing tool, developed by CentralAmericaData and based on interactive maps, it is possible to identify where people are and what characteristics they have as consumers.

Sales Points and Potential Market

April 2020

The location of a sales point in any city in Central America can yield significantly different results, since the concentration of people on site, the expense they incur and the estimated time for home delivery in the area all have a significant influence.

In CentralAmericaData we developed a geomarketing tool based on interactive maps, through which it is possible to identify where people are and what characteristics they have as consumers.

 close (x)

Receive more news about Business and Investment

Suscribe FOR FREE to CentralAmericaDATA EXPRESS.
The most important news of Central America, every day.

Type in your e-mail address:

* Al suscribirse, estará aceptando los terminos y condiciones


Professional ink refill franchise for sale

Ink and toner refills with latest generation machinery exclusively for the franchisee in Central America, investment opportunity with fast return.
Ink and toner refills with latest generation machinery...

Stock Indexes

(Apr 6)
Dow Jones
-5.60%
S&P 500
-5.10%
Nasdaq
-5.64%

Commodities

(Jan 15)
Brent Crude Oil
55.13
Coffee "C"
129.8
Gold
1,828
Silver
24.745