Ariel Baños, price management specialist and founder of Fijciondeprecios.com, details techniques that could help companies avoid negative effects on their finances, when faced with scenarios of rising prices and low dynamism in economic activity.

Detail of the three recommendations:

• Synchronize sales projections: If the market goes down, sales projections will inevitably have to be adjusted. It will not be possible to solve this situation via prices, since if the volume is maintained, it will probably be at the expense of resigning a lot of profitability.

• Price segmentation: Even in declining markets, some customers are still willing to pay the prevailing price. Therefore, price reductions should never be generalized, but a segmentation perspective should prevail. The promotions and discounts applied must be very selective, using the appropriate filters, such as coupons, special days or times or loyalty cards, among others.

• Designing savings options: For customers who are more concerned about saving, in the face of the downturn in the market, special proposals should be designed, including, for example, second lines and also economic packaging, such as reusable containers, bulk sales or smaller presentations.

Do you need more information about your business sector?

Request more information:

Your message has been sent. We will contact you shortly.

Name*

Last Name*

Email:*

Telephone (Country):*

Company:*

Title:*

Size of the Company:* Choose one... Less than 50 employees Between 50 and 250 More than 250

Comments:*  

this site is protected by reCAPTCHA and Google's privacy policy and terms of service.

Need assistance? Contact us

(506) 4001-6423

More on this topic

Prices: How to Avoid Losing Money?

July 2020

Segmenting customers by prices they are willing to pay, showing the value of the product or service to charge higher prices and being careful when applying discounts are some of the recommendations from experts to avoid losing money.

Ariel Banos, founder of Fijaciondeprecios.com explains some of the myths that exist among business leaders when building a pricing strategy, and what could be the alternatives to not lose money.

Prices: Profitable Sales During Inflation and Recession

September 2019

Avoiding hurried discounts, managing price increases according to costs and improving cash flow are some of the strategies that companies can resort to protect their profitability in contexts of inflation and recession.

Ariel Baños, a price management specialist and founder of Fijciondeprecios.com, explains four strategies for maintaining profitability when companies face scenarios of rising prices and low dynamism in economic activity.

Prices: Sell Less with Greater Profitability

February 2019

The carrot strategy is to implement the right incentives for everyone to be committed to the same goal: the culture of profitability.

Ariel Baños, price management specialist and founder of Fijciondeprecios.com, explains how through the "carrot strategy", companies can move from the "culture of volume" to the "culture of profitability."

Prices: The Art of Discount Management

January 2019

Properly establishing the criteria for the application of discounts or special conditions helps to wisely manage price reductions without compromising the company's profitability.

Price management specialist and Fijciondeprecios.com founder, Ariel Baños, explains how through the "strainer strategy" discounts to customers can be managed intelligently.