Predictive modeling for site selection strategies

Retailers need to use predictive modeling and combine it with business, customer, and market data in order to forecast sales or new businesses profitability.

Tuesday, February 15, 2022

Predictive modeling is a highly effective way to identify a suitable area for expansion strategies, as it has become a vital tool for narrowing down hundreds of potential sites or even a single site. When a potential site is identified, it’s combined with additional layers of data to determine if it meets the model’s requirements, sales performance targets, and other critical factors for any business requirements. Read the full article here



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