Potential Market for Seasonal Sales

In Central America, nearly 11 million people are looking to make seasonal purchases online, and of this group of consumers, approximately 30% explore options for purchasing Christmas items.

Monday, September 14, 2020

CentralAmericaData's interactive information system monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the current commercial environment in which companies of all industries must operate.

In the Costa Rican market, of the total number of consumers who are currently looking to make a seasonal purchase over the Internet, 23% explore options to acquire a product on Black Friday.

The interactive information system details that in the Guatemalan market, more than 3.5 million people are looking to make Christmas purchases and in El Salvador, more than 1.5 million consumers are interested in the sales that will be made for Black Friday.

In Panama, nearly 85 thousand people are interested in buying Christmas items at discounted prices, and in Honduras 80 thousand consumers are waiting for Christmas product offers.

CentralAmericaData has a complete information system for the analysis of consumer interests in any country in the region, which allows companies to project demand trends and anticipate the changes that will occur in the various sectors and categories of products and services. This information system allows monthly tracking of preferences and purchase intention of Central Americans by product or category, resulting in a very high value input to make business decisions in the new commercial reality.

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