Potential Market for Home Services

In Central America, nearly 5 million people are looking to purchase home services online, and 8% of these consumers are exploring options for contracting residential cleaning services.

Friday, July 10, 2020

The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.

The figures show that of the total number of Costa Rican consumers who are looking to purchase a home service over the Internet, 25% are trying to buy pest control services.

In Panama, of the total number of people seeking residential services over the Internet, 11% are trying to hire garden design services. In Guatemala, the proportion is also about 12%, and in Honduras, 15%.

The data updated at the end of the first half of 2020, details that in the Salvadoran market more than 30 thousand people seek to purchase the service of painting in homes, while in Nicaragua, the figure exceeds 5 thousand consumers.

CentralAmericaData has a complete information system for the analysis of consumer interests in any country in the region, which allows companies to project demand trends and anticipate changes that will occur in various sectors and categories of products and services. This information system allows a weekly tracking of the preferences and purchase intention of Central Americans by product or category, resulting in an extremely valuable input to make business decisions in the new commercial reality.

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