Potential Market for Educational Services

In Central America, more than 17 million people are looking to purchase educational services online, and 9% of these consumers are exploring options to purchase language courses.

Monday, July 6, 2020

The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.

According to the interactive report, of the total number of Guatemalan consumers who are looking to purchase educational services online, 13% are trying to hire some type of tutoring or test preparation service.

In Costa Rica, of the total number of people looking for educational services on the Internet, 13% are trying to hire services from a primary or secondary school. In El Salvador, the proportion is also about 14%, and in Honduras, 18%.

The data updated at the end of the first semester of 2020, specify that in the Panamanian market more than 145 thousand people are looking to acquire foreign language courses, while in Nicaragua, the figure exceeds 130 thousand consumers.

CentralAmericaData has a complete information system for the analysis of consumer interests in any country in the region, which allows companies to project demand trends and anticipate the changes that will occur in the various sectors and categories of products and services. This information system allows a weekly tracking of the preferences and purchase intention of Central Americans by product or category, resulting in an extremely valuable input to make business decisions in the new commercial reality.

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More on this topic

Online Sales: What Guatemalans are Looking for

August 2020

Of the total number of people in Guatemala who are looking to purchase products and services online, 27% are looking to buy electronic equipment, 14% are looking to hire an educational service and 13% are interested in purchasing a vehicle.

The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.

Online Purchasing: What are Hondurans Looking for?

August 2020

Of the total number of people in Honduras who are looking to purchase products and services online, 21% are trying to hire an educational service, 20% are exploring options to access some financial service and 13% are looking to buy a home and garden item.

The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.

Online Sales: What are Consumers Looking for?

August 2020

Among the people in Costa Rica who are looking for products and services to buy online, 32% try to acquire home and garden items, 28% seek to hire some educational service, and 14% explore the purchase of a vehicle.

The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.

Courses and Training: What is the Market Demanding?

August 2020

In Central America, more than 8 million people are looking to purchase a training service online, and 5% of these consumers explore options to subscribe to cosmetology courses.

The interactive information system, developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.

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