Political Parties in Panama to Spend $70 million

The advertising sector will have a field day with the subsidy the State will give to the parties for the election campaign.  

Thursday, December 5, 2013

For the elections of 2014, they will use "$125.5 million of state money for the organization of elections and subsidies to the parties", noted an article in Prensa.com.

For the organization, $55.7 million has been set aside, which represents an increase of 44% compared to the 2009 elections, while subsidies for political parties total $69.8 million.

The increase in costs is due, among other things, increased costs for the purchase of equipment, supplies and the creation of new districts involving more polling stations, said Judge Heriberto Araúz.

The elections will be held on May 4, 2014.

More on this topic

The Advertising Market in Nicaragua

October 2013

Of all the advertising spending in mass media in the region, Nicaragua's share is 8%.

Guatemala's is 28%, Costa Rica's 22% and Honduras' is 16%.

Despite this reduced participation, the Nicaraguan media market has grown by 15% over the last two years, said Cesar Espinosa, CEO of Cem Communications and president of the Nicaraguan Organization of Advertising Agencies (ONAP), during an interview with Humberto Galo for Laprensa.com.ni.

Panama: Increased Spending on Advertising

March 2012

Private companies and government agencies spent about $200 million in 2011 on different media, an increase of 8% compared to 2010.

The slicing up the country’s advertising pie, according to type of media, was as follows: television received 72.7% of the ads, being the favorite, next came newspapers, with 15.35%, then radio, with 4.67%; followed by magazines, with 3.8% and outdoor advertising, with 3.41%.

$60 Million in Expenses for Elections in Costa Rica

June 2009

The sum of the expenses of the four main political parties in Costa Rica for the elections of February 2010 reached $45 million.

El Partido Liberación Nacional (PLN) spent $17 million and the Partido Unidad Social Cristiana (PUSC) reached $14 million while the Partido Acción Ciudadana (PAC) budget was almost $10 million. The election-related expenses for Alianza Patriótica was $5.6 million.

Panama's parties in spending spree a year before elections

May 2008

The candidates and parties competing for election in Panama in May of next year spent US$3.4 million on propaganda in the first four months of 2008.

Ibope Time, the company that carried out the study, said the amount was remarkable in view of the long time that has yet to elapse before voters go to the polls.

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