Pizzas, Restaurants and Consumer Trends

In Central America, nearly 13 million people search online and participate in conversations related to pizzas, with Papa John's, Pizza Hut and Domino's Pizza being some of the chains with the greatest presence in consumer interactions.

Friday, September 25, 2020

An analysis of consumer interests and preferences in Central America, prepared by the Trade Intelligence Unit of CentralAmericaData, provides interesting results on people's preferences and tastes in food and all kinds of products or services, as well as restaurant chains and activities.

Below is an extract of the analysis:


Three out of every ten people that at a regional level and in the digital environment have expressed interest in pizzas belong to the high socioeconomic level, a group of consumers that to a great extent is located in a demographic range between 26 and 35 years old.




(Word cloud extracted from the report, with details of the presence of some brands and types of products at a regional level).

When analyzing the types of food related to the interest in pizzas, Costa Rican consumers classified as high socioeconomic level, quite often relate the terms barbecue, seafood and lasagna to these products. In the case of the Salvadoran market, Ricotta, Pesto and salad are some of the words that high-income people associate with the topic.

In the digital environment of Guatemala, Pizza Hut, Domino's Pizza and Papa John's, are some of the restaurant chains that consumers most associate with the pizza market, while in Honduras, calzone, ricotta and pesto, are three of the words that people most relate to in their searches and conversations about this type of food.

The analysis details that in Panama, some of the terms that have the greatest presence among consumers are pesto, risotto and ricotta, while in the Nicaraguan market, seafood, barbecue and pesto are among the terms that most capture the digital interactions of consumers in general.

This summary is only a part of a deeper analysis that can be developed at the level of each country and type of pizza or restaurant chain, comparing with competitors and segmenting the results by areas, socio-demographic characteristics, purchasing power of individuals, restaurant format, relationship with other terms related to the product, among other details.

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