Pizza Chain is Preparing New Investments

In Costa Rica, the Pizza Hut chain expects to invest about $1.6 million in the next few months in the opening of six new sales points outside the Greater Metropolitan Area.

Friday, September 20, 2019

Representatives of the company informed that the new premises will be located in Nicoya, Orotina, Quepos, San Rafael de Alajuela, Turrialba and San Ramón. In the case of the sales point in Nicoya, it was inaugurated last September 17.

Learn more about consumer trends in Central America: "Consumer Profiles in Central America".

Esteban Gutierrez, executive president of Pizza Hut, explained to that "... Growth is coupled with an internal transformation of the business. At a time when the national economy faces great challenges, Pizza Hut has decided to invest in the expansion of the chain in the country.

You may be interested in "Restaurants: Trends and Preferences in Guatemala

The article adds that "... With the help of expansion, Pizza Hut is working on a new attention model that the franchise promotes in its worldwide operation. It is a proposal called Fast Casual Delco (FCD), focuses on delivery and execution, which prioritizes speed and precision, backed by a simple menu and a service model centered on pizza."

Company executives stated that with the opening of these new stores, they will reach 70 sales points throughout the country."

In December 2018 CentralAmericaData reported that among the companies planning to expand their restaurant chain in Costa Rica during 2019 were Taco Bell, Pizza Hut, McDonald's, Subway, KFC and QSR International, and their main bet to continue expanding would be to install in smaller stores.

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