Pets: Potential Market in Central America

Go Pet, located in Paseo General Escalon in San Salvador, has a potential market of 465 thousand consumers 15 minutes away by car, and of this group of people 27% are interested in dogs and 20% in cats.

Tuesday, October 20, 2020

Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main locations of the establishments dedicated to the sale of veterinary articles, food or services for pets, operating in the countries of Central America. The following is an abstract of the study's findings.

Highlights of the analysis for the countries of Central America


Costa Rica:


When analyzing the potential demand of the Pet's Market store located in the La Paco Shopping Center in Escazú, it can be seen that within a 15-minute drive, there is a target market of close to 183 thousand people, who together spend more than $116 million per month. When the main interests of these people are analyzed, the analysis shows that of the total number of consumers, 45% are interested in pets.



Honduras: 

The Supermascota Clinical Veterinary Center, which is located in the capital of the country in Colonia 15 de Septiembre, has a potential market of 675,000 people within a 15-minute drive, who together spend about $111 million monthly. When evaluating the interests of this segment of the population, the data shows that of the total number of consumers, 23% show interest in dogs, 17% in cats and 19% in birds.

Guatemala: 

15 minutes away by car from the Le Vet veterinary clinic, which is located in the Gran Plaza Shopping Center on the highway to El Salvador, there is a potential market of 106,000 people, who together spend close to $34 million monthly. When evaluating the interests of this segment of the population, the data show that of the total number of consumers, 28% show interest in dogs, 25% in birds and 21% in cats.

In CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps and consumer data, through which it is possible to identify where people are and what consumption characteristics they have. The map incorporates, for any Central American country, the variables population, income, average monthly expenditure and consumer interests. With this information, it is possible to identify potential clients and define investment plan strategies accordingly, or also explore home delivery times from any point of sale.

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