Pets: Consumer Preferences

In Guatemala, the population with the highest average income shows interest in reptiles and fish, and two out of ten consumers show interest in cats as pets.

Wednesday, January 29, 2020

An analysis of consumer interests and preferences in Guatemala, prepared by the Trade Intelligence Unit of CentralAmericaData, gives interesting results on the characteristics and people who show interest in pets.

The population with the highest average income in the country shows interest in reptiles, fish, rabbits and horses. When each segment is analyzed, it can be seen that 7% of the population shows interest in rabbits, and of this group of consumers, 5 out of every 10 are between 15 and 20 years old.

In Guatemala, one out of every ten consumers shows interest in horses, and about 77% of them are between 21 and 45 years old, and have a high level of purchasing power.

9% of the population shows interest in fish, and 61% of these consumers are between 15 and 30 years old.

On the other hand, the analysis details that the population with less consumption capacity shows interest in cats, birds and dogs.

When the population is analyzed generally, 23% show a preference for birds, and 44% of this segment is between 21 and 30 years old. In the case of dogs, for example, 28% of Guatemalans report an interest in this pet species, and of that portion of the population, 31% are between 31 and 59 years old.

CentralAmericaData has information on the interests, preferences and characteristics of consumers in Central American countries. By combining sociodemographic variables with mining methods and macrodata analysis, we can identify consumer behavior patterns in any market.

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