Pet Market: More than Just Cats and Dogs

In Costa Rica, the population with the highest average income shows interest in rabbits, reptiles and horses, and two out of ten consumers show interest in birds as pets.

Tuesday, May 28, 2019

Pets: Trends and preferences in Costa Rica

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An analysis of consumer interests and preferences in Costa Rica, compiled by CentralAmericaData's Trade Intelligence Unit, provides interesting results on the characteristics and people who show interest in pets. Click here to interact with graphicsClick here to interact with graphics

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The population with the highest average income in the country shows interest in rabbits, reptiles, birds and horses. When analyzing each segment, 5% of the population shows interest in rabbits, and of this group of consumers, 5 out of 10 are between the ages of 21 and 45 years old.

In Costa Rica almost two out of ten consumers show interest in birds as pets, and about 72% of them are between 21 and 45 years old, and have a high level of purchasing power.

17% of the population is interested in horses, and 34% of these consumers are between 31 and 45 years old.

On the other hand, the analysis details that the population with lower consumption capacity shows interest in fish, cats and dogs.

When analyzing the general population, it is observed that 16% show preference for fish, and 34% of that segment is between 31 and 45 years. On the other hand, 20% of all consumers in the country are interested in cats and of this group, 4 out of 10 are between 21 and 30 years old.

In the case of dogs, for example, 25% of Costa Ricans report interest in this pet species, and of that part of the population, 35% are between 21 and 30 years old.

CentralAmericaData provides information on the interests, preferences and characteristics of consumers in Central American countries. Through the combination of sociodemographic variables, mining methods and macrodata analysis, we can identify patterns of consumer behavior in any market.

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