Pet Food: Trends in Central America

Given this business context in the region's markets, interest in pet food has rebounded, with Guatemala, Costa Rica and Panama recording the largest increases in interactions associated with the topic.

Wednesday, October 14, 2020

Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long-term demand trends for the different products, sectors and markets operating in the region.

The interactive information system details that the pet food market in Costa Rica has reported a sustained increase since March 29. The increase was maintained until the end of August.

The case of Panama is similar to that of Costa Rica, as interest in this type of food has been rising steadily since April 2020. In the Salvadoran market, interactions in the digital environment began to increase as of March 1, and by mid-August the trend continued.

In Guatemala, the trend is that from mid-February onwards, interactions associated with the issue rebounded. In Honduras, the interest in pet food increased considerably starting April 12.

This tool for monitoring the interests of consumers in any country in the region allows companies to project demand trends and anticipate the changes that will occur in the various sectors and categories of products and services. This information system allows tracking of any product or category, resulting in an extremely valuable input for making business decisions in the new commercial reality.

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