Pet Food: Consumers and Sales Potentials

In Central America about 2 million people are looking to buy some kind of pet supply online, and 13% of these consumers explore options for buying cat food.

Thursday, August 20, 2020

The interactive information system, developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.

According to the interactive report, of the total number of Guatemalan consumers who are looking to purchase some type of pet supply online, 33% are interested in buying dog food.

In Panama, of the total number of people searching for food or pet supplies online, 11% are exploring options to buy cat food. In El Salvador, that proportion is about 15%, and in Honduras it is 16%.

The data updated at the end of the first half of 2020, specify that in the Costa Rican market more than 180 thousand people are looking for dog food in the digital environment, while in Nicaragua, the figure exceeds 46 thousand consumers.

CentralAmericaData has a complete information system for the analysis of consumer interests in any country in the region, which allows companies to project demand trends and anticipate the changes that will occur in the various sectors and categories of products and services. This information system allows a monthly tracking of the preferences and purchase intention of Central Americans by product or category, resulting in an extremely valuable input to make business decisions in the new commercial reality.

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