Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.

For this piece of information, we analyzed the trend that shows the number of Internet searches and mentions in conversations in the digital environment associated with the topic "pest control", carried out by consumers in Central American countries.

Figures from the interactive report show that after increasing interest in this type of service, El Salvador reports an abrupt drop in the number of digital interactions, a downward trend that began in late July and continued during August, September, October and early November.

In Costa Rica and Guatemala, the drop in interest in this topic began to be reflected on July 19 and August 2, respectively. In the cases of Honduras and Panama, the number of Internet searches has decreased since July 26.

This tool for monitoring the interests of consumers in any country in the region allows companies to project demand trends and anticipate the changes that will occur in the various sectors and categories of products and services. This information system allows tracking of any product or category, resulting in an extremely valuable input for making business decisions in the new commercial reality.

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