Pest Control: Interest in Central America Declines

After consumers in the region increased their interest in pest control in the context of the covid-19 outbreak, in the second half of 2020 and in January 2021 the number of interactions associated with pest control services dropped considerably.

Tuesday, February 23, 2021

Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, services, sectors and markets operating in the region.

For this piece of information, we analyzed the trend that shows the number of Internet searches and mentions in conversations in the digital environment associated with the topic "pest control", made by consumers in Central American countries.

In Guatemala, interest associated with this type of service began to decline as of August 30, 2020, and by the end of January 2021, the number of digital interactions continued to fall. In Panama, a drop was also reported between November 29, 2020 and January 31.

Figures collected by the information system detail that in Honduras for the period from October 2020 to January 2021, interest in pest control services also fell.

In Costa Rica, Dominican Republic and El Salvador, Internet searches and mentions in conversations in the digital environment associated with the topic, decreased since the third quarter of 2020, behavior that was maintained until the beginning of 2021.

This Business Intelligence solution, which monitors the interests of consumers in any country in the region, allows companies to project demand trends and anticipate the changes that will occur in the various sectors and categories of products and services. This information system makes it possible to track any product or category, resulting in a highly valuable input for making business decisions in the new commercial reality.

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Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.

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