Personal Care: Which Products Are Gaining Ground?

In Central America, interactions in the digital environment associated with perfumes and fragrances, as well as products to prevent hair loss, skin care and nails, have rebounded in the current context.

Wednesday, November 4, 2020

Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for different types of furniture, products, services, sectors and markets operating in the region.

The interactive report details that since April 19th, the interest in skin and nail care products in the Costa Rican market began to increase. Until the beginning of September, searches continued to rise.

In Guatemala the volume of Internet searches and social networks associated with products to prevent hair loss reported a sustained rise since May 3, but stopped its rise on July 19 and since that date the interest has registered a slight decrease.

The information system points out that in the case of the Honduran market, the trend shows a growing consumer interest in perfumes and fragrances, which began on April 12.

In Panama, the interest in hair care products has rebounded since April 5th. El Salvador is a similar case to the Panamanian one, since in the Salvadoran market the interactions associated with the subject began to rebound as of March 22.

This tool for monitoring the interests of consumers in any country in the region allows companies to project demand trends and anticipate the changes that will occur in the various sectors and categories of products and services. This information system allows tracking of any product or category, resulting in an extremely valuable input for making business decisions in the new commercial reality.

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