Personal Care: Opportunities in the New Reality

In this new commercial reality, market opportunities are identified for hygiene and personal care items that are manufactured with natural ingredients and produced with environmentally friendly materials.

Friday, May 7, 2021

Products that provide relief to the skin, given the consequences caused by Covid-19 from constant hand washing and mask use, are other items that consumers value today.

See "Cosmetics and personal care: What does the Consumer Think?"

An analysis conducted by the Foreign Trade Promoter of Costa Rica (Procomer), highlights that "... the personal care and hygiene products industry reached worldwide sales of $539 billion in 2019, with an average annual growth of 1% (2015-20), driven by the categories of facial products, hair care and skin care.

Global sales are concentrated in Asia (37%), Europe (24%) and North America (20%), of these the main exporting region is Europe (concentrating 56% by value of exports in 2019) and the main exporting countries: France, the United States and Germany.
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High operating costs, registration and paperwork abroad and lack of brand positioning are some of the challenges faced by local companies in the international market. Download full report.

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More on this topic

Beauty Products: What are Consumers Looking for?

June 2020

In Central America, nearly 3 million people are looking to purchase a beauty service or product online, and 31% of these consumers explore options for buying makeup and cosmetic items.

The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.

Personal Care: Business is Changing

April 2020

Using acrylic barriers for customer care, diversifying the services and cleaning products offered, are some of the strategies being implemented by beauty salons and personal care centers in Costa Rica, to address the health and economic crisis.

Given the strong impact that companies dedicated to personal care have received due to the social distancing measures and the home quarantine decreed in the country, the use of digital platforms to communicate with customers has been a determining factor in staying afloat.

Beauty and Personal Care: Figures in 2017

June 2018

Last year imports of beauty and personal care products in Central America amounted to $489 million, representing a 2% increase with respect to 2016.

Figures from the information system on the Beauty and Personal Hygiene Market in Central America, compiled by the Business Intelligence Unit at CentralAmericaData: [GRAFICA caption = "Click to interact with graph"]

The Cosmetic Industry in the Dominican Republic

January 2018

Eye makeup and hair products led exports of cosmetic products in the first ten months of 2017, which amounted to about $33 million.

Eye makeup, hair products, creams, lotions, powders, lipsticks and manicure and pedicure products are the main products that Dominican companies manufacture and export, mainly to the US market.

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