Personal Care: Business is Changing

Using acrylic barriers for customer care, diversifying the services and cleaning products offered, are some of the strategies being implemented by beauty salons and personal care centers in Costa Rica, to address the health and economic crisis.

Thursday, April 23, 2020

Given the strong impact that companies dedicated to personal care have received due to the social distancing measures and the home quarantine decreed in the country, the use of digital platforms to communicate with customers has been a determining factor in staying afloat.

See "New Business Reality: How do I reach my customers now?"

Andrés Vargas, general manager of the Vanilla Beauty salon chain, told Nacion.com that "... we work with a military procedure in terms of hygiene, we also use acrylic barriers between the manicurist and the client while for spa and hair services our professionals use masks, but there is still fear."

Also see "New Commercial Reality: How to Reach Customers"

Vargas added that "... the website is a strategy that we had been implementing for quite some time, with the coronavirus issue we grew by 2,000% from one month to the next and it has been a constant behavior ever since. Our website is not the novelty but the diversification of products in it. We started selling alcohol and alcohol gel on our platform, as well as tools and personal and household hygiene items."

In the case of companies dedicated to selling cosmetics, they have chosen to strengthen their home sales system, to continue generating income in this scenario of new commercial reality.

According to CentralAmericaData's forecasts, if quarantine and mobility restriction measures are extended for two months, it is estimated that beauty salon sales in Central America could fall by at least 3% from pre-crisis levels.

Personal care and covid-19: How to measure the impact on the various sectors?

We prepared for our clients the report "Information System: Covid-19 and Business Outlook" which helps companies to measure the impact that the crisis will have on their activity in the coming months and which opportunities will arise in the context of the new commercial reality.

Click here to request access to this report.

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