Personal Care: Business is Changing

Using acrylic barriers for customer care, diversifying the services and cleaning products offered, are some of the strategies being implemented by beauty salons and personal care centers in Costa Rica, to address the health and economic crisis.

Thursday, April 23, 2020

Given the strong impact that companies dedicated to personal care have received due to the social distancing measures and the home quarantine decreed in the country, the use of digital platforms to communicate with customers has been a determining factor in staying afloat.

See "New Business Reality: How do I reach my customers now?"

Andrés Vargas, general manager of the Vanilla Beauty salon chain, told that "... we work with a military procedure in terms of hygiene, we also use acrylic barriers between the manicurist and the client while for spa and hair services our professionals use masks, but there is still fear."

Also see "New Commercial Reality: How to Reach Customers"

Vargas added that "... the website is a strategy that we had been implementing for quite some time, with the coronavirus issue we grew by 2,000% from one month to the next and it has been a constant behavior ever since. Our website is not the novelty but the diversification of products in it. We started selling alcohol and alcohol gel on our platform, as well as tools and personal and household hygiene items."

In the case of companies dedicated to selling cosmetics, they have chosen to strengthen their home sales system, to continue generating income in this scenario of new commercial reality.

According to CentralAmericaData's forecasts, if quarantine and mobility restriction measures are extended for two months, it is estimated that beauty salon sales in Central America could fall by at least 3% from pre-crisis levels.

Personal care and covid-19: How to measure the impact on the various sectors?

We prepared for our clients the report "Information System: Covid-19 and Business Outlook" which helps companies to measure the impact that the crisis will have on their activity in the coming months and which opportunities will arise in the context of the new commercial reality.

Click here to request access to this report.

Contact Us

this site is protected by reCAPTCHA and Google's privacy policy and terms of service.
Need assistance? Contact us
(506) 4001-6423

More on this topic

Beauty and Personal Care: Sales Forecasts

July 2020

During the next few months, it is estimated that sales of lotions and perfumes in the Salvadoran market will decrease by about 6%, compared to the levels reported before the crisis.

The "System for monitoring markets and economic situation in Central American countries", developed by CentralAmericaData, forecasts the variations that in this new commercial reality will suffer the demand of households for different goods and services, through a model of sensibility of demand-income.

Beauty Products: What are Consumers Looking for?

June 2020

In Central America, nearly 3 million people are looking to purchase a beauty service or product online, and 31% of these consumers explore options for buying makeup and cosmetic items.

The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.

Personal Care: Forecast for Nicaragua

April 2020

When the economy begins to return to normal, as the phases of the pandemic are overcome in the country, it is estimated that the demand for cosmetics will have decreased by 4%.

Using a demand/income sensitivity model developed by the Trade Intelligence Unit of CentralAmericaData, it is possible to project the variations in demand by Nicaraguan households for different goods and services as the most critical phases of the spread of covid-19 are overcome and the country's restrictions are lifted.

Personal Care: Post-Quarantine Sales

April 2020

Once the economies of Central America begin to relax the restrictions that have been adopted to prevent the spread of covid-19, sales of lotions and perfumes are predicted to decline by at least 4%.

Using a demand-income sensitivity model developed by the Trade Intelligence Unit of CentralAmericaData, it is possible to project the variations that household demand for different goods and services will undergo as the most critical phases of the spread of covid-19 are overcome and the measures restricting mobility in the countries of the region are lifted.

 close (x)

Receive more news about Personal care

Suscribe FOR FREE to CentralAmericaDATA EXPRESS.
The most important news of Central America, every day.

Type in your e-mail address:

* Al suscribirse, estará aceptando los terminos y condiciones

Gluten-free food business for sale

Operating Company dedicated to the manufacture of gluten-free and sugar-free products, OHNE brand.
The OHNE brand has 8 product lines: square bread, sweet...

Stock Indexes

(Apr 6)
Dow Jones
S&P 500


(Sep 25)
Brent Crude Oil
Coffee "C"