Small Hotels Not Affected by Crisis

A smart combination of marketing, promotional packages, agreements with wholesalers, and good service has allowed some hotels to “be doing well.”

Monday, July 6, 2009

Generally, it is hotels with less than 40 rooms, which don’t depend on large flows of tourists, that are less seriously affected by the crisis in regards to securing a good clientele with occupancy levels above 80%.

Ana Cristina Camacho Sandoval, in her analysis on the topic in an article published on, talks about a few points that are helping some small hotels beat the crisis:
“Size: Slow growth and reaching a number of rooms that is manageable enough for the staff to provide personalized attention.
Mix: There should be a mix of good service, comfort, competitive prices, and making the clients a top priority.
Focus on Sales Approach: Lots of marketing on a global scale, first-class attention, packages, and promotions. Constant innovation.
Anticipation: Before the crisis, they had a well-designed product, consolidating marketing plans, training staff, and lowering costs.
Technology: They support the electronic market as much for sales as they do for taking suggestions and addressing weaknesses.”

More on this topic

Juggling to Deal with the Crisis

September 2018

Reducing prices to attract local tourists is the main strategy being used by Nicaraguan tourism entrepreneurs in areas such as Tola, San Juan del Sur and Ometepe Island.

In Nicaragua, the sharp drop in the flow of tourists as a result of the crisis that has been affecting the country since April has forced entrepreneurs, particularly small and medium-sized ones, to vary their strategies in order to try to generate income and sustain operations.

Worrying Drop in Hotel Occupancy Rates

September 2017

Hotel entrepreneurs in Costa Rica attribute the decline in occupancy rates to a lesser flow of US tourists visiting the country, which in the first half fell by 2%.

According to the results of an occupancy survey carried out by the Costa Rican Chamber of Hotels among its affiliates, hotel occupancy fell by 5% in June compared to the same month in 2016, and projections for the coming months are not very flattering. 

Business Schism Over Market Research

December 2012

The Chamber of Costa Rican Hotels disagrees with the Chamber of Tourism in the perception of the profitability of the industry, and has suggested their separation.

A survey last month by the National Chamber of Tourism (CANATUR) on the perception of the sector’s profitability, employment and demand for tourism services, showed a picture of optimism that surprised operators and industry observers, as complaints from Costa Rican tourism businesses have been constant since the crisis of 2008-2009.

Costa Rica: Tourism in 2010

January 2010

In 2009, the arrival of international tourists dropped 9%, while domestic ones 15%. 2010 should be better.

The recovery will only be felt in the second half of the year, even though since November 2009 most statistics are showing a trend shift from negative to positive.

An article in analyzes the subject, with opinions from tourism entrepreneurs and institutions.

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Hotel Britannia

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