PepsiCo Operates New Distribution Center

The industrial complex that began operating in October 2020 in the municipality of Villa Nueva, department of Guatemala, has an area of 43,500 square meters, an installed capacity of 12,000 pallets and required an investment of approximately $27 million.

Thursday, December 17, 2020

The new logistics center has 29 dispatch doors and a system of product selection through automated voice command, informed the company dedicated to the commercialization of carbonated beverages and snacks.

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Clara Contreras, general manager of PepsiCo Foods for North Central America, said that "... At PepsiCo we reaffirm our commitment to the development of the local economy through our new Distribution Center, which will benefit Guatemala and the region. This investment allows us to be in a key location that connects to the east and west of the country through major highways. With this new center we will respond to market demands with efficiency, thanks to a technified logistics that ensures sustainable growth for the coming years."

According to an official statement from PepsiCo, the new center will allow the company to carry out inventory control and distribution of iconic and beloved brands such as Lay's, Cheetos, Doritos, Tortrix, Chokis, Florentinas and Emperador.

See "Snacks: What Brands Are Consumers Considering?"

"In addition, the company also announced that during 2019 and 2020 it invested $43.15 million to innovate different processes in its value chain. This for the modernization of the Guatemala Plant, purchase of a new corn line, renovation of its potato line, and innovation of the sales process, empowering its collaborators through state-of-the-art digital tools to offer a more effective service to customers," the document explains.

Also see "Central America: $150 Million in Logistics Parks"

As a result of the modernization of the Lay's potato line, PepsiCo Guatemala will be able to supply part of its salted snack portfolio with a production capacity of 920,000 units per day for Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica and Panama. This represents an annual volume of 7,000 tons of local potatoes grown by 40 producers in Quetzaltenango, Alta Verapaz and Petén. The new corn line will be operational by 2021 and will increase Guatemala's tortilla production capacity by 85% for brands such as Doritos and Tortrix.

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