Panamanian Pineapple is Being Sold in Israel

After HBM Global Trading Corp exported the first shipment of MD2 pineapple, the fruit began to be sold in Israeli supermarkets.

Friday, June 18, 2021

Prilatinode is the brand name of the exported pineapple, which was packed in 300 gram packages and arrived in Israeli markets in a shipment of 525 boxes, being the first to be exported under the Israel-Panama Free Trade Agreement (FTA).

The trade agreement between the two countries came into effect on November 1, 2019.

Through a statement from the Panamanian embassy in Israel, it was reported that HBM Global Trading Corp, a member of the Panamanian Exporters Association (APEX), has been the first to use the FTA and take it to make its way with pineapple, Ananas as it is known in Hebrew, to the Israeli market.

Laestrella.com.pa reports that "... it was learned that the Israeli importer Sasson & Associates, part of the Tnuva group, one of the largest food companies in Israel, will have HBM Global as an important local strategic partner. The company says it is 'projected to bring some 100 containers of pineapple annually to Israel for some 2,000 outlets'."

The article adds that "... it was announced that they are in communication with the supermarket network and the exporter to devise mechanisms to promote the Panamanian pineapple among Israeli consumers. The incorporation of pineapple recipes, in Hebrew language, is among the market strategies to be applied."

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