Panama will Launch "Stop Over “Campaign

The campaign seeks to convince transit passengers to stay in Panama for a couple of days.

Wednesday, January 5, 2011

The Tourism Authority has already submitted the project to Copa Airlines and is negotiating with tour operators and hotels for special rates for those who choose to stay.

"Annually, about 2.5 million passengers use the Tocumen airport as a connecting point for travel to other destinations. In addition to this campaign, this year also a promotional program was launched in the United States to encourage businesses of that country to conduct their meetings and conventions in Panama,” reports Prensa.com.



More on this topic

Tourism: Optimism for a New Advertising Campaign

October 2019

As part of the new international advertising campaign, the tourism sector in Panama expects visitor arrivals to increase by 125,000 tourists per year, who could generate annual revenues of close to $100 million.

The "Panama Stopover" campaign aims to take advantage of the competitive advantages that the country has, encouraging tourists who are in transit in the country to include in their itinerary an extended stop, which could be up to seven days at no additional cost in the airfare.

Tourism Promoted in El Salvador

March 2012

With an investment of one million dollars the authorities have set a goal of attracting 72,000 foreign tourists during Easter week.

The Ministry of Tourism (MITUR) and the Salvadoran Tourism Corporation (CORSATUR) have joined forces to launch advertising campaigns, both inside and outside of El Salvador, to encourage foreign tourists to come and stay in the country during Easter week.

Panama Increases Tourism Promotion in the E.U.

June 2011

The Panamanian Tourism Authority will increase the promotion of tourism in the old continent.

To reach the greatest audience in the process of promoting tourist attractions in Europe, the Panamanian Tourism Authority, has hired six public relations firms in different European countries, which will disseminate information through tourist operators and agencies.

Panamanian Tourism Negotiates Promotion with Iberia

August 2010

The country's tourism authority and the Spanish airline are in discussions for a $4 million shared publicity agreement.

The contract, which could be signed this week, will promote the country in Europe as a tourist destination and consolidate the direct flights operated by the carrier to Panama.

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