Panama to be Promoted as Tourist Destination

Copa Airlines and the Tourism Authority of Panama have joined forces in order to position Panama as a tourist destination in countries like Brazil, Colombia and Mexico.  

Wednesday, May 15, 2013

Capital.com.pa reports that "this partnership will design a campaign entitled “Panamá Es Posible” (Panama is Possible), which will be made available online and in offline media, as well as being put into the hands of wholesalers in the region who will promote the country and its main tourist attractions through promotional packages with added value. "

The agreement provides that Copa Airlines will use the knowledge it has of the region as an airline and experience in the promotion of the destinations that make up its network, of routes, while the Tourism Authority of Panama (ATP) will provide logistical support and promotional funds. With this partnership, it is expected that 1.5 million tourists will come to Panama this year.



More on this topic

El Salvador: Tourism Development Plan

March 2015

The plan proposed by the Ministry of Tourism includes amending tourism land use, improving the promotion of the sector and implementing training programs for companies.

EDITORIAL NOTE: The text of the Plan is not available online.

As reported in an article on Laprensagrafica.com, implementation of the plan will begin in the town of San Lorenzo, and it is expected that the remainder of the year specific programs will be designed for Suchitoto, Izalco, Panchimalco, Perquín and San Vicente. This plan includes the participation of municipal authorities, the private sector and government.

Panama Promotes Two New Touristic Routes

September 2010

Panama Tourism Authority (PTA) is developing two new touristic routes in the Veraguas province.

BB&M Publishing Agency will develop the advertising campaign.

Jaime Cornejo, director of the Tourism Master Plan of the Panamanian Tourism Authority, noted that in the next three months they will invest to improve the spots that will be visited by tourists and to train the inhabitants of these zones.

TACA Leads Tourism Recovery Initiative in El Salvador

June 2010

TACA Airlines and the Salvadoran Tourism Chamber (CASATUR) presented a proposal for reactivating the country’s tourism industry.

Ricardo Granillo, TACA’s sales director for Central America, explained that they intend to position the country as a tourism destination, with an updated and strong portfolio of services.

Nicaragua Launches Tourism Plan

May 2010

Intur, the Nicaraguan Tourism Institute, unveiled its Tourism Plan for 2010, which uses the slogan “Nicaragua única… ¡original!” (Nicaragua unique... original!).

To foster both domestic and foreign tourism, the country will promote itself through regional trade shows. One of them was the First Northern Regional Tourism Fair, organized by Intur between April 30th and May 1st 2010, which showcased agriculture, crafts and culture from the country’s north.

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