Panama strengthens its investment in the European market

During the final quarter of this year the Panamanian Tourism Authority is strengthening its investment in international publicity and promotion aimed at the European market.

Wednesday, November 12, 2008

The Authority has been purchasing space in the printed media, including specialized newspapers and magazines, as well as alternative media such as buses and taxis in Holland, France and the United Kingdom

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Panama Wants more Canadian Tourists

May 2018

In order to compensate for some of the decrease in the arrival of visitors from Colombia and Venezuela, Panamanian authorities have increased promotion in markets such as China, Canada and the USA.

The aim is to attract tourists with greater purchasing power, and to compensate for the reduction that for various reasons has been recorded in the entry of Colombian and Venezuelan tourists. According to the tourism authorities, in the case of Colombia, depreciation of the Colombian peso has had an affect, making Panama more expensive, and in the case of Venezuela, it is the political and economic crisis in the country.

Costa Rica Wants to Attract European Tourists

May 2013

On 13 May, Costa Rican businessmen will meet at a business forum in which they will study strategies to position Costa Rica as a destination for the European market.

From a press release by the National Chamber of Tourism of Costa Rica (CANATUR):

The European region represents one of the main markets for attracting tourists to Costa Rica, which, according to figures from the Costa Rican Tourism Institute (ICT), received 284,996 visitors from Europe, which means about 12% of total reported income in 2012.

Panama Increases Tourism Promotion in the E.U.

June 2011

The Panamanian Tourism Authority will increase the promotion of tourism in the old continent.

To reach the greatest audience in the process of promoting tourist attractions in Europe, the Panamanian Tourism Authority, has hired six public relations firms in different European countries, which will disseminate information through tourist operators and agencies.

Advertising Expenses for Tourism in Panama

February 2011

Of the nearly $ 40 million budgeted by the Tourism Authority of Panama for advertising for the period 2008-2011 just $ 5.5 million remain in the coffers. reports: "In late 2009, the ATP took away the campaign from Publi4, which had already spent $ 26 million of the $ 39.5 million, blamed it with inflating production costs of the campaign 'Panama stays in you' but the company defended itself stating it had worked transparently and under the quality levels requested." Consequently, ATP management awarded the campaign to advertising firm BB & M.


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