BB&M Publishing Agency will develop the advertising campaign.

Jaime Cornejo, director of the Tourism Master Plan of the Panamanian Tourism Authority, noted that in the next three months they will invest to improve the spots that will be visited by tourists and to train the inhabitants of these zones.

The director added that this model will be developed in other provinces as well and that they have a $2 million budget.

Source: Prensa.com

More on this topic

Nicaragua Tourism Plan Announced

January 2015

The Nicaraguan Institute of Tourism has unveiled a strategy which aims to increase the number of tourists especially in summer, promoting the main tourist routes in the country.

It is expected that the plan called "Nicaragua Our Summer 2015", will be implemented from February and will run until April this year.

Panama to be Promoted as Tourist Destination

May 2013

Copa Airlines and the Tourism Authority of Panama have joined forces in order to position Panama as a tourist destination in countries like Brazil, Colombia and Mexico.  

Capital.com.pa reports that "this partnership will design a campaign entitled “Panamá Es Posible” (Panama is Possible), which will be made available online and in offline media, as well as being put into the hands of wholesalers in the region who will promote the country and its main tourist attractions through promotional packages with added value. "

New Central American Tourist Route Presented

January 2011

The Honduran Tourism Institute presented a new tourist guide of the region, "The Colonial and Volcanoes Route."

The new guidebook is aimed at promoting development of tourism in the region and promotes Central America as a competitive and quality destination.

The Secretary of Tourism of Honduras, Nelly Jerez, during the presentation pointed out that "Central America expects more cooperation from all tour operators in the region, especially airlines, to allow easier movement of visitors between the countries of the region and beyond," says the article in EFE.

TACA Leads Tourism Recovery Initiative in El Salvador

June 2010

TACA Airlines and the Salvadoran Tourism Chamber (CASATUR) presented a proposal for reactivating the country’s tourism industry.

Ricardo Granillo, TACA’s sales director for Central America, explained that they intend to position the country as a tourism destination, with an updated and strong portfolio of services.