Panama Wants more Canadian Tourists

In order to compensate for some of the decrease in the arrival of visitors from Colombia and Venezuela, Panamanian authorities have increased promotion in markets such as China, Canada and the USA.

Wednesday, May 2, 2018

The aim is to attract tourists with greater purchasing power, and to compensate for the reduction that for various reasons has been recorded in the entry of Colombian and Venezuelan tourists. According to the tourism authorities, in the case of Colombia, depreciation of the Colombian peso has had an affect, making Panama more expensive, and in the case of Venezuela, it is the political and economic crisis in the country.

Gustavo Him, head of the Tourism Authority of Panama, said that "... Colombia and Venezuela occupy the second and third place of the main issuing countries of travelers: in 2017 some 218,920 Colombians and 213,062 Venezuelans came in through the international airport of Tocumen, Panama's main airport. 'Venezuela was the second most important country in terms of visitor numbers (...) we have stopped receiving around 60,000 people in these three months'."

You may be interested: "Requirements for Hosting Chinese Tourists"

"... Given this situation, Panama has chosen to attract other markets such as the United States, Canada, China, Europe, and certain Central and South American nations that have greater purchasing power and a tendency to stay.  To this end, the ATP has launched the first phase of its tourist communication campaign led by the US firm VML, INC. which is responsible for promoting, through digital media, attractions such as the country's tropical forests, beaches, nightlife and colonial sites."

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Tourism: The Chinese Tourists Panama is Waiting for

April 2018

It is estimated that about 40,000 tourists will come from the Asian country, and in 2019 this figure could rise to 200,000.

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South American Tourism Grows in Panama

June 2014

Colombians, Venezuelans and Brazilians make up the majority of tourists coming from South America, while there has been a rebound in the arrival of Ecuadorians and Paraguayans.

Efforts to promote tourism made by Panama and the improved economic performance of the countries in South America account for most of the visitors arriving in the country from that region.

Panama: Majority of Tourists South American

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September 2011

Between January and July the flow of tourists arriving in the country grew by 11% compared to the same period in 2010.

Germany, Argentina, Brazil and Venezuela are among the countries from which the largest number of tourists entered Panama in the first seven months of the year.

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