Panama: Tourism Promotion Put Out to Tender Again

The Tourism Authority will publish a new specification after the initial tender was declared void because the only bidders belonged to the same conglomerate.

Tuesday, March 1, 2016

The evaluation committee appointed by the Tourism Authority of Panama (ATP) has annulled the act of tendering design services and production of an advertising campaign, development of media plans, patterns in traditional and digital media and media monitoring in Panama. The tender for the amount of $5 million was declared void and in the coming days a new specification will be published, reported the ATP to the newspaper La Prensa.

See: "Panama: Problems in Tender to Promote Tourism"

Prensa.com reports that the commission "... decided to annul the act because the two companies that participated were from the same advertising conglomerate. The companies are P4 Ogilvy and consortium Turi 1617 composed of Cerebro Y & R and Nexos Grey, which are part of the company Star Holding. The three companies have the same legal representative, share several members on their boards and 70% belong to the same conglomorate. "

See: "Panama: $5 million Tourism Tender Postponed"

"... Spokespersons for Star Holding indicated that the three companies operate independently and have their own goals, which, in his opinion, means they could participate in the same tender. In addition to the proposals, R Publicidad/BBDO, BMM Publicidad and Starcom BBM had shown interest in bidding in the tender, but ultimately failed to materialize their intentions. "

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More on this topic

Panama: Four Offers for Tourism Promotion

March 2016

The agencies BBDO, BB & M, and the consortia Team Tourism 16-17 and La Union Zaga submitted similar bids for $4.5 million to design and produce the country's tourism campaign.

From a statement issued by the Tourism Authority of Panama:

The Tourism Authority of Panama, held on Monday, March 28, tender act 2016-1-45-0-08-AV-008 805 to select an advertising agency to be in charge of the design and production of a national tourism advertising campaign.

More Delays to Tourism Promotion in Panama

March 2016

After having canceled the first contest, there has now been a second postponement of the date for receipt of bids in the tourism promotion tender worth $5 million.

The tender to design and implement a campaign of domestic tourism promotion in Panama has in the past had its reference amounts changed, time limits and specifications changed, and the contest has even been declared void.

Panama: Problems in Tender to Promote Tourism

February 2016

The Tourism Authority is thinking about aborting the $5 million tender process seeing as the only two companies involved belong to the same advertising conglomerate.

Prensa.com reports that "... Although six firms had shown interest in the $5 million contract, in the end only Publicuatro (P4 Ogilvy) and Consortium Turi1617 (composed of the companies Cerebri Y & R and Nexos Grey) reached the final stages.

Panama to Tender Advertising Services

August 2014

The Tourism Authority is preparing to announce in September an international tender to hire an advertising agency to promote the country's tourism destinations abroad.

According to Jesus Sierra, head of the Tourism Authority of Panama (ATP), the contract will be for a period of 12 months with the possibility of extending it for a year.

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